行业分析


  

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企业愿景:

公司现已与多家知名购物中心在洽谈进行全面合作,计划在两年内新增50家高端门店。2019年开始将以广东为中心全面进军内地市场。同时将在内地以广东为中心,上海、北京为支点成立品牌推广运营中心。

Enterprise vision:

The company has with many famous shopping center in the negotiations to conduct a comprehensive cooperation, plan new 50 high-end stores within two years. Beginning in 2019 will be fully into the mainland market in guangdong as the center. At the same time will be in the mainland in guangdong as the center, Shanghai, Beijing operation center for brand establishment of protection.



市场潜力:

目前我国拥有4.4万个服装生产、销售企业;童装企业数量占比不到10%。有品牌的童装专业生产、销售的企业还不到200家。比较知名也就balabala、小猪班纳、安奈儿等那几个品牌。所以说惟普达还有巨大的市场潜力待开发。


The potential market:

At present our country has 44000 clothing production and sales enterprise; The number of children's wear enterprises accounted for less than 10%. Have a brand children's clothing production and sales of professional enterprise is less than 200. Better known also balabala, pig banner, Ann and that a few brands. So only reaches and the huge market potential for development.



市场分析:

中国是世界人口最多的国家;现中国0-14岁的儿童以突破4亿人,约占全国总人口的四分之一;而且34%是独生子女,随着国家全面放开二胎,此数据还会持续增加。  
 随着国内生活水平的不断提高,家庭对子女的高度重视,童装的需求越来越大,且现在的消费者在选购童装时越来越注重品牌;其童装市场在2014年已经突破2000亿,并且还在持续稳定的上升。

 

Market analysis:

China is the world's most populous nation; Now the Chinese children aged 0 to 14 to break through 400 million, make up about a quarter of the population; And 34% are only children, as the country fully let go two foetuses, this data will continue to increase.

As domestic living standard unceasing enhancement, the family children attaches great importance to and increasing need of children's wear, and now the consumer more and more notice when the choose and buy children's clothing brand; The children's clothing market has reached 200 billion in 2014, and also in a steady rise.